rope used to control the swing of a limb being removed or to control the direction or fall of a tree or limb being removed.

Merriam-Webster Online Dictionary
tagline (noun)
a final line (as in a play or joke) , especially one that serves to clarify a point or create a dramatic effect
a reiterated phrase identified with an individual, group, or product - slogan
tagline (Wikipedia)

In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

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